How to pick the perfect mascara!

When you stand at the makeup counter or aisle, it can be confusing. Should you get lengthening, curling, thickening or non-smudging? And what, just what, is the difference between each of these anyway? (Is there a difference, or are these mascara types all hype, designed to get you to buy more than one type?)

So what does it all mean?

Lengthening mascara

 Lengthening mascaras have dense bristles that allow you to get more mascara on your lashes and especially on the tips

Thickening mascara

When you want bulk, you do want to buy the mascaras touted as "thickening." These products contain a thicker formula of waxes and silicone polymers that coat lashes and make them appear bulkier.

Waterproof mascara

Obviously these "non-smudging" mascaras contain special synthetic formulas meant to repel moisture. But these can be harsh on your lashes (to prevent breaking lashes, you can put Vaseline on them before you go to sleep)

Non-clumping mascara

These contain ingredients like silk extract and glycerin. The applicators also have longer wands which allow for a more even application.

Now that you know what they all mean, go ahead and choose what's right for you :)